What Local Citation Service is Best? (Best Local Citation Service 2017)

What Local Service is The Best in 2017

A local citation is where your business is mentioned by other websites, which marry up to prove authenticity of your business – this includes your NAP (Name, Address, Phone) information. Local citations are a key component of Google’s core ranking algorithm, which is why they are so important!

So, now you know what they are. But what websites are good to have local citations on? Because you don’t want to be marrying up information from spammy sites. Sites like Yell, Yelp, Yellow Pages, Trip Advisor and many, many more.

Alright, the last thing you need to know – where to get local citations. Below, I’ve listed out the best local citation services of 2017.

Moz local banner

Moz Local

Moz Local is an offer listing distributor in the UK. They submit via two aggregators:

  1. Central Index
  2. Thomson Local

Which gets your data on seven sites of local newspaper websites. In which these aggregators don’t have such extensive networks.

Pricing:

Essential – £9 pm / £108 pa

  • Active location data management:
    • GMB Sync
    • Apple Maps
  • Reputation Monitoring & Management
    • Google Reviews and Replies

Professional – £15 pm / £180 pa

  • Active location data management:
    • GMB Sync
    • Apple Maps
    • Listing Alerts
  • Reputation Monitoring & Management:
    • Google Reviews and Replies
  • Local SEO Analytics
  • Success Assurance Program

Premium – £21 pm / £252 pa

  • Active location data management:
    • GMB Sync
    • Apple Maps
    • Listing Alerts
  • Reputation Monitoring & Management:
    • Google Reviews and Replies
  • Comprehensive SEO Analytics
  • Success Assurance Program
  • API Integration

Pros:

  • Submits to all big aggregators for relatively low charge
  • Manage multiple locations in one dashboard
  • Good audit tool that shows duplicate listings
  • Well supported by a knowledgeable team

Cons:

  • Slow updates – listing changes take 2-3 months
  • Recurring annual fee – failure to pay means data may revert back
  • Doesn’t create accounts/claim listings on all local directories
  • No white label reporting option for agencies
  • Only submit to 9 sites directly (4 aggregators + 5 direct)

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White Spark Banner

White Spark

Whitespark is a well known software and citation services provider based in Canada. They run a full suite of software including the Local Citation Finder, Local Rank Tracker, Reputation Builder and offer some other free tools as well. They partner with a third-party business, OptiLocal, to deliver citations.

Pricing: 

Generic Citations – $4 each (no recurring fee)

Local / Niche Citations – $5 each (no recurring fee)

Process:

  1. Review the supplied information
  2. Check for existing citations
  3. Create a local citations list
  4. Build citations
  5. Send user a report

Pros:

  • Offer custom citation cleanup & research service
  • 1 time cost – no recurring fee
  • Submit to aggregators & direct to certain sites
  • Create accounts on directories which clients own/access
  • You select number of submissions & which sites used
  • Good knowledgeable team with a good understanding of the citation market

Cons:

  • Outsource some citation work to 3rd party (OptiLocal)
  • More expensive than BrightLocal

Bright Local Banner

Bright Local

Bright Local is an semi-automatic citation building service, rather than manually having to build them yourselves, Bright Local will go out and create citations based on your permissions. 

Pricing: 

Manual Submissions – $3 per site / $2 per site (bulk rate)

Data Aggregator Submissions – $5 to $55 pa

Pros:

  • Lowest prices for both manual & aggregator submissions
  • Can claim & submit directly to GMB
  • Experienced, in-house team of 50 submission agents
  • Submit to all 4 data aggregators
  • Flexibility to submit to aggregators & direct-to-site
  • Create & Claim accounts on directories
  • Simple outline interface & reporting
  • If cancel service, you’ll still have ownerships of the listings forevermore

Cons:

  • Cannot guarantee all submissions will go live
  • listings via aggregators can take 2-3 months go live

Fat Joe Banner

Fat Joe

Pricing:

25 Citations – £40 (no recurring fee)

  • 25 citation submissions
  • 4 supported countries (UK, USA, Australia & Canada)
  • White Label Report (Live Links & Screenshots)
  • Expected order to be completed in approximately 2 weeks after start

50 Citations – £70 (no recurring fee)

  • 50 citation submissions
  • 4 supported countries (UK, USA, Australia & Canada)
  • White Label Report (Live Links & Screenshots)
  • Expected order to be completed in approximately 2 weeks after start

100 Citations – £100 (no recurring fee)

  • 50 citation submissions
  • 4 supported countries (UK, USA, Australia & Canada)
  • White Label Report (Live Links & Screenshots)
  • Expected order to be completed in approximately 2 weeks after start

Pros

  • Does not use robots, 100% manual citation building
  • Full name, address and phone has consistency across all listings
  • Using only trusted directories that are indexed, trusted and rank in search
  • Every submission will been documented with a screenshot and can be available to download as a report
  • No duplicated listings

Cons

  • Have a maximum of 100 approved directories for the UK (even when repeating an order)

Yext Banner

Yext

Pricing:

Normal – $499 for one location per year

Bulk discounts – $250 for one location per year

Pros:

  • Manage 80+ of your listings through one dashboard
  • Take control quickly and make updates when you need
  • Get great standout on directories through ‘power listing’ features
  • Good reporting & listing analytics
  • Submit to many powerful directories and map services

Cons:

  • It’s expensive and the cost is recurring per year
  • When you stop using Yext the listing data reverts back to pre-text state
  • Only submits to 80 sites, many of which are low value
  • Can’t select which sites you submit too – fixed list
  • Reputation of being very sales focused with high churn rate
  • Doesn’t submit to data aggregators (only factual)

White Spark is the best local citation service for 2017

White Spark – The Best Local Citation Service of 2017

White Spark – this citation service is affordable and seems to have the best aspects that we are looking for over the others. It works out cheaper to pay for an individual site than spending a set amount each month or year. White Spark was the only service to outline that they will check current citations to prevent duplicates. 

Once a listing has been created it is available to be owned by the user so that once the citation has been built it isn’t owned by the service provider. A lot of other service providers mentioned above kept listings and with recurring fee services, once payment has been cancelled they would delete the data or keep the data unless you paid again.

With White Spark, before the citation is built you will get a report on the website before they will publish the listing – so that you have final approval on where you business will be listed.